In line with its progressive strides and commitment to supporting youth efforts, Nigeria’s leading Beer Brand, Life Continental Beer is set to support the Imo State government to empower 2,700 indigenes at the Hope for Imo State Valentine Concert.

The brand has been at the forefront of supporting the entrepreneurial spirit of the Igbos. Among such is Life Progress Booster, an entrepreneurship initiative fulfilling resourceful minds seeking to grow their businesses.

Renowned for tossing its weight behind the Progress of indigenes of South-East, Life Continental Beer will also be empowering youths at the occasion holding at the Heroes Square, Owerri, on the 19th of February, 2022.

At the session, customers will relish musical performances of Phyno, Perruzi, DJ Neptune, Kcee, Chineye Udoma; delight in rib-cracking funny acts, talent hunt and benefit from the tech empowerment initiatives developed for Imo youths.

Senior Brand Manager, Life Continental Beer, Aishat Anaekwe, stated the drive to support budding business owners is the beer brand’s method of encouraging business in the South-East of Nigeria.

“With the Progress Booster Initiative, we sponsor startups by training and issuing them grants to grow their company. At this event, you can anticipate us to connect with our consumers on a deeper level.

“Our stakeholders, host communities, devoted sellers and end consumers are very important to us. We prioritize their requirements and expectations relating to the brand name, and seize opportunities for empowerment through partnerships.

“For decades, Life Beer has supported the progress of easterners with our Life Beer empowerment scheme which has actually used over N100million to strengthen small businesses. As we grow, our faithful customers and partners grow with us.”

Life Continental Beer has actually never avoided being securely rooted in culture and its emphasis on giving back to individuals of Igbo descent is absolutely nothing except remarkable.

The Igbos have actually constantly been revered for progressive and industrious nature. Life Continental Beer has used this cultural heritage and endeared itself to the Igbo audience.Attachments