Mouka, Nigeria’s leading brand name of mattresses, pillows and other bedding items, just recently revealed its change of ownership to Dolidol, the marketplace leader in Francophone Africa based out of Morocco.

According to the Managing Director of Mouka, Mr. Femi Fapohunda, this deal sets the scene for bigger and higher things for the Mouka brand with this affiliation with a regional market leader.

According to Fapohunda, “With Dolidol’s stake in Mouka, our consumers and trade partners ought to anticipate ground-breaking and new innovations due to the technological knowledge Dolidol brings onboard. In addition, from a functional perspective, we anticipate improved efficiency and item quality that meet customer requirements and surpass their expectations.”

Mr. Dimeji Osingunwa, Mouka’s Chief Commercial Officer and lead strategist behind Mouka’s incomparable distribution of around 2,000 branded outlets nationwide shared his views on this transaction. “I believe this tactical ownership will produce additional investments in the growth of the Mouka footprint within Nigeria and beyond our borders. I look forward to the synergy between the Mouka and Dolidol in releasing a world-class path to market method”. Dimeji stated.

Figure 2From Left: Mohamed Lazaar, Chief Executive Officer, Dolidol Morocco; with Dimeji Osinguwa, Chief Commercial Officer, Mouka Limited; Ghali Filali, Investment Professional, DPI; Saad Berrada Sounni, Chairman, Palmeraie Holding; and Femi Fapohunda, Managing Director, Mouka Limited; while checking out Mouka Limited, the most recent member of the Dolidol International Group on Tuesday, February 15, 2022. According to the Head of Human Resources of Mouka, Mrs. Ifeoma, Okoruen, the new owners of Mouka had actually positively discussed the capability of the Mouka team.”They had nothing however positive remarks and compliments to make about the team throughout all task grade levels. They have actually likewise shown keen interest in the development and advancement of the

Mouka personnel,”Ifeoma stated. Our investigation of the basis for this deal exposes that this was undoubtedly a win-win situation for both celebrations. Dolidol and DPI also revealed excitement about the future of this transaction.

The Chief Executive Officer of Dolidol, Mr. Mohamed Lazaar, had this to say. “I believe the acquisition of Mouka will allow Dolidol to enhance its existence in the continent and complement Mouka’s development in the region with an addressable market of around 200 million Nigerians.”

Figure 3From Left: Dimeji Osinguwa, Chief Commercial Officer, Mouka Limited; with Ghali Filali, Investment Professional, DPI; Femi Fapohunda, Managing Director, Mouka Limited; and Saad Berrada Sounni, Chairman, Palmeraie Holding; while visiting Mouka Limited, the newest member of the Dolidol International Group on Tuesday, February 15, 2022. Mr. Walid Mougou likewise offered some additional insights into the tactical strategies of Dolidol. According to him, Dolidol’s plans are centred around massive investment in Mouka, which will result in the advancement of the brand, people development, and the development of more task chances.

Speaking on this, Mrs Sofiane Lahmar, a Partner at Development Partners International (DPI), stated, “As the most populous country in Africa, Nigeria shares much of the very same patterns as the remainder of the continent, including positive demographics, a fast-growing middle class and increasing consumer-spend. We stay confident in the future of the business and look forward to working with both management groups to perform the business’s ambitious technique and vision,” she even more explained.

Figure 4From Left: Tolu Olanipekun, Head of Marketing, Mouka Limited; with Dimeji Osinguwa, Chief Commercial Officer, Mouka Limited; Ghali Filali, Investment Professional, DPI; Femi Fapohunda, Managing Director, Mouka Limited; Saad Berrada Sounni, Chairman, Palmeraie Holding; and Ifeoma Okoruen, Head of Human Resources of Mouka Limited, while visiting Mouka Limited, the newest member of the Dolidol International Group on Tuesday, February 15, 2022.

In furtherance of this acquisition, the team of Dolidol International Group on Tuesday, February 15, 2022, checked out Mouka Corporate Office for talks with the top management of the market leader.

Figure 5Mouka and Dolidol team during a facility trip of Mouka factory in Lagos, throughout the visit of the Dolidol International Group on Tuesday, February 15, 2022.

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